International Strategy
: uses exports and licenses to penetrate the global area
Multidomestic Strategy
: uses decentralized authority with substantial autonomy at each business
Global Strategy
: Uses a high degree of centralization, with headquarters coordinating to seek standardization and learning between plants
Transnational Strategy
: Exploits economies of scale and learning, as well as pressure for responsiveness, by recognizing that core competencies reside everywhere in the organization
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